Gather a group of 12-year-old boys, and begin to lecture them about the importance of duty, honor, perseverance, and friendship, and it probably won’t be long before their eyes glaze over.
However, what if instead of lecturing you begin your lesson this way: “There once was a tiny creature called a Hobbit, whose name was Frodo. He had hairy feet and a magic ring, and whenever he put that ring on his finger, he’d disappear. But each time he put the ring on, the Ring exercised a dark power over him . . .”